|When is Sweetest Day?|
|What is Sweetest Day?|
Founded in 1921, Sweetest Day is an annual holiday celebrated in the Midwestern and Northeastern parts of the United States on the third Saturday in October. This day is dedicated to bestowing romantic deeds and expressions on loved ones, both romantically and platonically. These deeds and expressions include giving loved ones flowers, cards, and other candy - very similar to Valentine's Day.
Sweetest Day was created in Cleveland, Ohio, United States in October 1921 by a group of twelve confectioners, the most famous of which was chairman and candymaker C.C. Hartzell. Assisted by famous celebrities such as Theda Bara and Ann Pennington, this committee was able to hand out over 20,000 boxes of candy during the first-year to less-fortunate individuals such as "newsboys, orphans, old folds and the poor." Sweetest Day has been accused of being a day created out of "concoted promotion" with its attackers claiming that the day was solely created to increase the ales of candy and other sweets.