When is Free Comic Book Day?

What is Free Comic Book Day?

Founded in 2002 and held on the first Saturday of May, Free Comic Book Day is a major annual promotion every year by the North American comic book industry to try and attract new readers to the genre by luring them to independent comic book stores. Currently, Diamond Comic Distributors is tasked with coordinating the event that was thought of by Joe Field of Flying Colors Comics in Concord, California. In order to attract potential new readers, comic book stores give away free special edition comic books, posters and some stores also offer discounts on other comic books or comic book memorabilia available for sale. It is important to note that the stores do not receive the items for free that they give away on Free Comic Book Day; they pay anywhere from 10-50 cents per unit.